Courvoisier Setup

A cel setup created and marketed through Courvoisier galleries between the late 1930's and 1940's. Courvoisier galleries of San Fransisco were Disney's agent for the marketing of the studio's animation art between this period. They prepared production backgrounds to complement the cels and other art.


The Courvoisier setups share a few distinctive features; a simple presentation or woodgrain background, a cream coloured matt with the title of the production (or the name of the character) inscribed in pencil below the matt opening, a "WDP" stamp or a 3" x 5" label stating the name of the production. Generally, characters are trimmed to the size of the image and attached to the backgrounds, and ocassionslly were enhanced with airbrushed shading or dry brush effects. The backgrounds ranged from basic airbrushed techniques depicting stars or dots, to detailed watercolour backgrounds created by the Disney background department. Often the cels from Dumbo, Bambi and Fantasia were laminated.


 

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