cel setup created and marketed through Courvoisier galleries
between the late 1930's and 1940's. Courvoisier galleries
of San Fransisco were Disney's agent for the marketing
of the studio's animation art between this period. They
prepared production backgrounds to complement the cels
and other art.
The Courvoisier setups share a few distinctive features;
a simple presentation or woodgrain background, a cream
coloured matt with the title of the production (or the
name of the character) inscribed in pencil below the matt
opening, a "WDP" stamp or a 3" x 5"
label stating the name of the production. Generally, characters
are trimmed to the size of the image and attached to the
backgrounds, and ocassionslly were enhanced with airbrushed
shading or dry brush effects. The backgrounds ranged from
basic airbrushed techniques depicting stars or dots, to
detailed watercolour backgrounds created by the Disney
background department. Often the cels from Dumbo, Bambi
and Fantasia were laminated.